Flat Fee MLS Utah vs Houzeo

  • Utah
  • Flat Fee MLS Utah vs Houzeo

Houzeo is a well-known national flat fee MLS website. Flat Fee Group works differently. In Utah, you list directly with Principal Broker Lynn Fillmore of Town & Country Apollo Properties (license Utah 5478881-PB00), whose office enters your home on the MLS. Nobody takes your order and passes it to another company. Below are the facts side by side, so you can pick the option that fits how you want to sell.

How each company works

Houzeo describes itself in its Terms of Use as "a technology platform connecting consumers with licensed real estate brokers." The same terms say Houzeo "does not provide brokerage services or act as a real estate broker" and that "all brokerage activities are performed solely by licensed brokers in their respective states." The terms also say its brokerage entities "may receive referral fees, but only as permitted by law." (As listed on houzeo.com/terms-of-use, checked October 2026.)

Flat Fee Group is a national co-op of direct flat-fee MLS brokers, with one licensed broker per state. In Utah that broker is Lynn Fillmore. Town & Country Apollo Properties holds memberships in four Utah MLS systems: Wasatch Front Regional MLS (WFRMLS), Park City MLS (Wasatch Back), Iron County MLS and Washington County MLS. All four feed to Realtor.com. Your listing agreement is with Lynn's office, and the office you call is the one that controls your MLS listing.

Side-by-side comparison for Utah sellers

Feature Flat Fee Group Utah (Lynn Fillmore, Town & Country Apollo Properties) Houzeo (as listed on houzeo.com/pricing, checked October 2026)
Business model Licensed Utah Principal Broker lists your home directly Technology platform; brokerage work done by licensed brokers in each state
Limited-service plans Bronze-Ltd: $150 per 30 days, auto-renews up to 12 months; you schedule showings
Silver-Ltd.: $599 prepaid for up to 12 months, includes the MLS showing service		 Bronze: $399 + $0 at closing, 6-month MLS listing, 25 photos, 10 listing changes, 3 open houses
Silver: $449 + 0.5% at closing
Full-service plans Gold: $999, up to 12 months, sign included on request
Platinum: $1,999, up to 12 months, framed sign, Realtor key box and photo appointment included on request		 Gold: $479 + 1% at closing (licensed broker assistance, contract review)
Platinum: $499 + 1.25% at closing (virtual full service, 12-month listing)
Photos The maximum the MLS allows (you provide them; professional photos included on request with Platinum) 25 photos on Bronze
Due at closing MLS compliance fee of 0.25% of the net sale price on all plans $999 minimum listing agent commission on Silver, Gold and Platinum
Cancelling You may cancel at any time, for any reason, unless your home is under contract Cancel if there are no active or accepted offers; if offers were received while listed, the listing agent's commission is still owed under the listing agreement
Who answers your questions Lynn Fillmore: Office 801-224-1559 | Cell/Text 801-372-1658 Houzeo support line, (844) 448-0110, 9am to 6pm CDT, Monday to Saturday

Houzeo prices and terms are as listed on houzeo.com/pricing, checked October 2026. That page shows national pricing and says "services and pricing may vary" and "not all plans [are] available in all markets," so confirm current Utah pricing with Houzeo. Any buyer's agent compensation you agree to is separate in every case.

What the price difference looks like on a $450,000 home

Both companies charge something upfront, and both can add a percentage at closing, so compare the total. Flat Fee Group figures include the 0.25% MLS compliance fee ($1,125 on $450,000). Houzeo figures use its prices as listed on houzeo.com/pricing, checked October 2026:

Level Flat Fee Group Utah Houzeo
Entry level Silver-Ltd.: $599 + $1,125 = $1,724 (up to 12 months) Bronze: $399, nothing at closing (6 months)
Broker help Gold: $999 + $1,125 = $2,124 Gold: $479 + $4,500 = $4,979
Top plan Platinum: $1,999 + $1,125 = $3,124 Platinum: $499 + $5,625 = $6,124

At the entry level, Houzeo's Bronze plan costs less in total. On the full-service plans, Flat Fee Group's Gold and Platinum cost less on this sale price because the percentage at closing is much smaller. Plan features are not identical, so read each plan's current details before you choose.

What the differences mean for you

One point of contact. With a platform, you may deal with a support team, a listing broker, and a separate point of contact. Houzeo's pricing notes describe a broker's point of contact who helps "communicate between the broker, buyer agent, and the closing agent." With Flat Fee Group, you work with Lynn Fillmore's office from your first question through closing.

Listing changes. Price, photo and status changes go straight to the broker who controls your MLS listing. Lynn's office updates listings the same day or within 24 hours of a written request.

Showings. Aligned Showing is available on WFRMLS, and the Silver-Ltd. plan includes the MLS showing service. Other showing services may be available on the other Utah MLS systems.

Cancellation fine print. As listed on the Houzeo Help Center, checked October 2026, Houzeo also describes a 180-day broker protection period after cancellation. Read any listing agreement before you sign it.

Where Houzeo is strong

Houzeo offers several plan levels from one national website, from a basic MLS listing up to a "virtual full service" plan, and its Bronze plan has a low total cost. If you want to order and manage everything online, it's worth a look. If you would rather work directly with a licensed Utah Principal Broker you can call, Flat Fee Group is built for that.

Frequently asked questions

Is Houzeo a real estate broker in Utah?

Houzeo's Terms of Use describe it as a technology platform that "does not provide brokerage services or act as a real estate broker," with brokerage work done by licensed brokers in each state. Ask Houzeo which Utah brokerage would hold your listing.

Who will list my Utah home with Flat Fee Group?

Lynn Fillmore, Principal Broker of Town & Country Apollo Properties, license Utah 5478881-PB00. Lynn's office enters your listing on the MLS and handles your listing changes.

Which Utah MLS will my home go on?

Town & Country Apollo Properties has memberships in Wasatch Front Regional MLS, Park City MLS (Wasatch Back), Iron County MLS and Washington County MLS, and all four feed to Realtor.com. Call Office 801-224-1559 | Cell/Text 801-372-1658 to confirm the right one for your home.

Is there a fee at closing with Flat Fee Group in Utah?

Yes. Every plan has an MLS compliance fee of 0.25% of the net sale price, paid at closing. On a $450,000 sale, that is $1,125. Buyer's agent compensation, if you agree to any, is separate.

Do I have to offer a buyer's agent commission?

No. After the NAR settlement, buyer's agent compensation is negotiable and is not advertised on the MLS. In Utah, a buyer can request it in the purchase contract, and you can accept, decline or negotiate it like any other term.

Talk to your Utah broker, not a call center

Compare all four Utah plans, see the MLS systems we list on, and order online on our Flat Fee MLS Utah page. Questions first? Call or text Lynn Fillmore's Office 801-224-1559 | Cell/Text 801-372-1658.

See Utah flat fee MLS plans